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Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an all-star marketing team to set it...
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When Content Isn’t King
Last week, I wrote a blog post on why the RNC’s promoted tweet, #AreYouBetterOff, backfired. I was surprised to see a similar story on Mashable two days after I published my post. Did I “break” a story...
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Cease and Desist: Four Blog Writing and Marketing Practices That Have Got to Go
Ah, the internet. It’s become such an integral part of our society that I rarely, if ever, sit back and reflect upon its marvels: the speed, the ease, and the accessibility first come to mind, but the...
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Five examples of small businesses benefiting from effective calls-to-action
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or...
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What Have You Done For Me Lately? Thoughts on the Brand-Customer Relationship
Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People freaking love HubSpot. When...
View Article#MSHUnderReview: SEO vs. Inbound Marketing [VIDEO]
At one time, being found online was all about keywords, keywords, and more keywords. The more keyword stuffing you did, the higher your site ranked. Thankfully, the days of spammy search engine...
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#MSHUnderReview: What is a call-to-action and why should I have them on my...
What is a call-to-action? While some industry terms are not as literal, a call to action (CTA) is just as it sounds. It’s a call (request) for someone (in this case, website visitors) to take a...
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10 ebooks every inbound marketer should read
With hundreds of thousands of content bites uploaded any second now, the ability to filter out what is valuable and really matters has become a challenging task for Inbound Marketers. The number of...
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#MSHUnderReview: what is a landing page? [VIDEO]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for...
View Article#MSHUnderReview: why should businesses track conversions within Google...
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions. We know we need CTAs, landing pages and...
View Article#MSHUnderReview: how do I qualify my leads? [VIDEO]
Over the past few weeks, we’ve been discussing the basic principles of the attracting and converting stages of inbound marketing, including calls-to-action, landing pages and conversion tracking. So...
View Article#MSHUnderReview: now that I have qualified leads, what do I do? [VIDEO]
Once you have the right audience expressing interest in your business, you know you’re doing something right. But what’s the next step? Where do you start with qualified incoming leads, and how do you...
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#MSHMondays: Brandon Koch, Inbound Marketing Specialist
He’s our liaison between marketing and sales, and his name is Brandon Koch. Brandon takes care of incoming leads, calling those who express interest in Mainstreethost and exploring how we can best...
View Article#MSHUnderReview: using inbound marketing to turn leads into customers [VIDEO]
In this week’s edition of #MSHUnderReview, Craig Kilgore chats with Dave Perry, a member of the Inbound Marketing department at Mainstreethost, about turning leads into customers. Watch and find out...
View Article#MSHUnderReview: delighting your customers with content
This week, Craig discusses the final element in the inbound marketing methodology – delighting your customers – with Pat DePuy. One of Mainstreethost’s inbound marketers, Pat focuses on content...
View Article#MSHUnderReview: delighting your customers with email marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for...
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Why I went Inbound and why you should, too: An interview with Brian...
I’ve shared my love for inbound marketing software giant, HubSpot, quite a bit since I began utilizing their software, and I’ll likely continue to rave about their marketing prowess for the remainder...
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Why doesn’t increased site traffic always mean more conversions?
So you’ve been perusing your site’s analytics, and a routine checkup reveals something surprising. Your traffic has doubled, tripled, or even quadrupled! What a fantastic turn of events! All that hard...
View ArticleLead scoring 101: a beginner’s guide to scoring leads and closing more deals...
I talk write about inbound marketing a lot (understatement of the year), and despite my job title of inbound marketer and the request of my boss, I write about inbound marketing because I believe it is...
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7 Helpful Blogging Stats [INFOGRAPHIC]
As a new member of an Inbound Marketing team, I have recently learned quite a bit about content marketing. There are many different strategies you can take, such as whether you will outsource your...
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